MIKE Cuthell is British Transplant now living in NYC. An Art Director & Copywriter by day, and known to occasionally sleep by night.
Powerhorse 'Free Your Energy'
The brief: Turn Power Horse into the undisputed number one energy drink brand across MENA (The Middle East and North Africa) a market with notoriously stringent 'creative parameters'. We created an 90" International film which was then cut down to two 30" edits for MENA and Europe. Combined, the films have had well over 3 million views and that's just on YouTube.
Credits ~ Director: Matthäus Bussmann at Serial Pictures | Music: 'Woodkid' by Run Boy Run | Agency: Naked Communications London | Creatives: Mike Cuthell, Paul Mann, Cyrus Vantoch-Wood | Design: Dean Robert Smith & Lorezn